We’re excited to announce that our Solari Hero of the Year for 2025 is Susan Luschas. Susan is a Solari subscriber from South Dakota whose journey shows what one determined person can accomplish when they refuse to accept things as they are and choose instead to take action.
Susan’s work has been described as “turtling for cash”—steadily, patiently, persistently pushing back against a culture that increasingly sidelines cash and financial freedom. This hasn’t just been talk. Susan has consistently found creative ways to keep the conversation about cash alive, from getting headlines in local news to public outreach that literally puts cash in people’s hands as a reminder of its value in everyday life.
A few fun and powerful examples of Susan’s activism:
- Handing out dollar bills and cash stickers instead of candy on Halloween (making her house one of the neighborhood’s most popular destinations)
- Giving cash for Christmas and putting cash and cash messages inside Easter eggs
- Repeatedly getting the word “cash” into local news headlines—even when an article represents an opposing viewpoint, Susan deems this a win because it keeps conversations about cash alive
- Going on a “speaking tour” for cash (in 2026, she plans to bring home the reality of the digital control grid by beginning her talks with a screening of the 15-minute “horror movie” UTOPIA)
Her example shows us that you don’t need a big platform, a title, or formal authority to make a real difference. You just need creativity, persistence, and a willingness to show up.
Let Susan’s example inspire you to ask:
- Where can I start conversations about the importance of keeping cash in circulation in my community?
- What small acts, even playful ones, might spark these kinds of conversations?
Susan’s work encourages you to find your own way to push back, build awareness, and protect choice—whether through conversation, community engagement, legislation, or creative outreach. Thank you, Susan, for leading by example.
You can read Susan’s full story here: https://solari.com/2025-hero-of-the-year-susan-luschas/
In freedom,
The Solari Team
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